E-mail Marketing Lead Coastal

Publisert: Publisert:
StillingstittelE-mail Marketing Lead Coastal
ArbeidsgiverHurtigruten Pluss
BransjeReise og turisme

We may have started sailing many years ago, but the company culture feels more like a fun start-up. We are on an exciting journey of transformation, and we need more hands on deck. As a world famous coast line and the world´s leader i expedition travel, Hurtigruten Group has high ambitions in raising the bar for our Global CRM communication. As a black belted newsletter and 1:1 marketing specialist, you will play a key role in helping us professionalize our communication. Are you ready to board our sales and marketing department? - in Oslo? - in London? - in Tallinn? - your choice!

Job purpose

The role is responsible defining and executing on the Global CRM strategy by developing and operate CRM Program and setting the newsletter agenda to ensure the global revenue growth from e-mail marketing

Key responsibilities and accountabilities

  • Setting the priorities, roadmap and editorial plan for e-mail marketing as a channel
  • Drive and operate the Global CRM Program Development by defining BC, processes and performance KPIs
  • Drive and operate the global newsletter agenda to increase newsletter performance globally, and assist smaller markets with newsletter operation
  • Drive the growth of customer base by defining off the shelf solutions for global lead generation campaigns, recruitment campaigns, etc.
  • Lead the Day-to-day operation of Marketing Cloud including GDPR opt-in, opt-out and being a demand manager for improvements in Marketing Cloud
  • Own the Centre of excellence of e-mail marketing by setting way of work, standards, routines and rules for standardizing of way of work
  • Drive the e-mail marketing analytical and performance agenda, including user stories for customer data

Academic and professional qualifications

  • Master/Bachelor Degree within Finance, Marketing or similar
  • Excellent copywriting skills, in English. Scandinavian language is a bonus
  • 2-4 years of e-mail marketing or CRM Competence
  • Strong familiarity with technologies, including Salesforce Marketing Cloud or similar systems
  • Experience HTML coding for email is a big plus
  • Experience designing and implementing A/B and multivariate tests
  • Superior project management skills/experience agile way of working
  • Demonstrable knowledge of the Adobe Creative Suite, including Photoshop, Illustrator, InDesign and Acrobat is a plus

Key personal attributes

  • Customer mindset
  • Passion for E-mail marketing
  • Thrives in a high paced environment
  • Team player
  • Ambitious on behalf of the marketing team
  • Flexible

We offer

  • Enthusiastic and ambitious colleagues that care about building the best travel product in the world Passion for E-mail marketing
  • Competitive compensation and benefits
  • Modern offices in the center of Oslo, London or Tallinn
  • Staff rates on all our ships for you, your family and close friends


Please apply via the button Søk på stillingen

All inquiries to Prime Executive are treated confidentially, if desired also to the client


  • Kontaktperson: Gunnar A Swensen
  • Stillingstittel: Rådgiver
  • Telefon: +47 909 82 516


Adresse: Langkaia 1

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